In the previous post we talked about:
- Voting and Elections.
- Telecommunications.
- Registration of the property.
- Health.
- Education.
- Journalism.
20. Marketing
Future applications of blockchain in marketing can seriously influence the current SEO and SEM.
That is, in the way companies advertise their producers through the internet.
Today, these services are concentrated in three major players: Google, Facebook and Twitter. In other words, it is totally centralized.
A decentralized platform could put the media directly in contact with advertisers and thus eliminate these intermediaries.
The security and transparency of the blockchain would transfer more confidence to this platform, since its conditions would remain unchanged in smart contracts.
In addition, the guarantee and immediacy offered by cryptocurrency transactions could be applied to online commerce, also transmitting confidence and reaching a wider audience.
21. Sports and Football
Many of the cryptocoins are aimed at the entertainment industry. But in the case of football, it is the clubs themselves that have opted for blockchain technology.
This is the case of Paris Saint-Germain or Juventus in Turin, which have partnered with third parties to create a system of rewards for the acquisition of cryptocoins.
Members who buy tokens from their club can participate in online polls or benefit from exclusive content and even prizes.
Other teams for sports betting. For example, Arsenal has teamed up with CashBet to develop a cryptocurrency to bet on during Club matches.
Even UEFA wanted to take advantage of the security offered by the blockchain. The tickets for the 2018 European Super Cup were sold entirely via a blockchain platform to prevent counterfeiting.
The advantages of the blockchain are not only applicable to the world of football. This has led to startups that apply decentralized solutions to sports financial models, such as the company Globaltalent.
Through this platform, private investors can bet on individual Clubs and sportsmen, without the need for intermediaries.
On the one hand, athletes receive financing. On the other hand, their fans benefit from gifts and exclusive content from their favorite athletes.
22. Video Games and e-Sports
The world of video games has been one of the sectors that has most integrated crypto coins and blockchain in its platforms.
However, most use them as a reward for their players, instead of integrating the blockchain into their systems.
The most popular example of blockchain in video games may be Cryptokitties, a digital pet breeding and trading video game that runs under Ethereum’s blockchain.
ICOs have also emerged to create cryptocurrencies dedicated to video games.
This is the case of TRON, a blockchain platform created in September 2017 by the Chinese businessman Justin Sun.
Its objective was to create a decentralized entertainment platform, gathering from games to casinos, videos or the possibility of broadcasting concerts.
Another example is StreamLoots, which allows eSports players to get in touch with their fans and gives them the ability to monetize their games. Since their expansion in the United States, they decided to offer these services through a blockchain platform.
23. Real Estate
Most improvements in the real estate sector are also aimed at eliminating intermediaries.
Blockchain could create P2P platforms to put sellers and buyers in direct contact without the need for real estate and with integrated anti-fraud systems.
Another advantage of the blockchain that is trying to exploit the real estate sector comes from the high divisibility of cryptocurrencies.
They are developing investment platforms for small investors to acquire small fractions of houses, either for rent or sale, in order to obtain a certain return on their acquisition. In addition, smart contracts would convey security and transparency to such solutions.
The incorporation of the blockchain to the real estate sector would reduce transaction times and costs and, if legislation is developed, a lowering of mortgages.
24. Mortgages
Currently the legislation is not ready for the mortgage industry to develop on the blockchain.
The purchase of a house has legal, fiscal and registry implications: real estate agents, intermediaries, notaries or property registrars.
If the regulations allowed notaries to be replaced by smart contracts or the property register was completely developed on blockchain, the signing of a mortgage could be resolved practically automatically.
This would considerably reduce the costs, taxes and fees of a mortgage and reduce the time needed to carry out a real estate transaction.
Continue reading at “What Are The Uses Of Blockchain? In Addition To The Cryptocurrencies (Part V)”
